Posts Tagged 'Emotional Amplitude'

Innovation Amplitude: Succeed Even in this Tough Economy

Why do some companies consistently outperform their competitors? It’s because they innovate and execute better than the rest. Peter Drucker once said, “The enterprise that does not innovate inevitably ages and declines. And in a period of rapid change such as the present, the decline will be fast.” Poignant in past times, and even more imperative today amid today’s brutal economy and hyper-competitive markets.

What is the secret of these master innovators such as Apple, GE, HP, P&G, and Virgin? Fifteen years of research studying remarkable leaders and innovative organizations has revealed to me it is one thing. They have much greater Amplitude. In mathematics, Amplitude is the height and depth of a wave, which generates its intensity. In the X-Games, judges and spectators often use the term Amplitude to describe the heights of the jumps of skiers, snowboarders, BMX bikers, and skateboarders, as in “Boy did he get some amplitude!.”

What I discovered is that remarkable leaders and organizations have immense Intellectual Amplitude as well as enormous Emotional Amplitude. They apply them by:

1.        Digging deep with intellect and compassion to identify and excavate unmet market needs ahead of competitors (negative Amplitude)

2.        Leaping high with ingenuity and passion to develop imaginative solutions (positive Amplitude)—whether they be products, services, or other advances

3.        Completing the process by testing and selecting the best concepts to implement, and marketing them with the same innovative zeal as they employed creating them.

The sum total of this process is an organization’s Innovation Amplitude. And it can be measured, understood, and with this knowledge, increased. I have presented this concept to over 10,000 CEOs and managers around the globe and have received 99.9% confirmation that it’s the real deal.

What about the non-innovators? People and entire companies are sometimes accused of “thinking inside the box.” Well, the box is not just a metaphor. I claim it is real: a low Amplitude. So the challenge is to lead your entire organization out of the box by increasing its Innovation Amplitude.

Innovation is change for the better. Change management expert Rosabeth Moss Kanter stated: “Mindless habitual behavior is the enemy of innovation.” British politician Harold Wilson put it even more strongly: “He who rejects change is the architect of decay.”

Some today contend the USA is losing its competitive edge. Competitive strategy expert Michael Porter says, “Innovation is the central issue in economic prosperity.” In this age of innovation, we all need to work together to do two things:

1. Discover America’s inner strength

2. increase America’s Amplitude.

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Inauguration: Barack Obama Has Huge Leadership Amplitude

Barack Obama has promised to cure America’s economic ills and restore America’s positive image. On a larger stage, he has the opportunity through influence to save the world from itself and make it a much better place. This will take huge Leadership Amplitude, as I call it. We are fortunate on this hallowed day of the inauguration of our 44th president. Obama has it, in spades!

Leadership Amplitude is made up of two components. The first is emotional amplitude, well known to psychologists. The second is what I have discovered and coined, Intellectual Amplitude.

Emotional Amplitude Moderated

Barack Obama may be the most emotionally centered president to date—perhaps even more so than Abraham Lincoln, one of his idols. For example, under the harshest fire from John McCain’s political pit bulls, Barack would hear it, smile and move forward. Golf Digest, in its February 2009 issue, reported Obama does the same on the golf course. He loves to compete by making small wagers to increase the pressure, and when he underperforms to his high expectations, he just smiles and analyzes how to improve on the next shot.

When he does increase his emotional amplitude, it is constructively. On the one extreme, he lets his emotions out of the box with deep compassion for the world’s problems and feels everyone’s pain around the world. On the positive extreme, his passion and confidence to solve them is obvious to everyone. As he stated, “The country has chosen hope over fear,” and later, “We are ready to lead once more.”

Intellectual Amplitude Unleashed

Constructive emotional amplitude is a wonderful quality, but it is insufficient in itself to change the country, much less the world. Doing so will require immense Intellectual Amplitude. Here is where Barack shines as a Breakaway Leader. I have discovered that Intellectual Amplitude is the one thing, the singular trait that distinguishes great from good leaders. It is the Holy Grail of Leadership, if you will.

In his inaugural speech, and throughout his campaigning for leader of the free world, Barack displayed Intellectual Amplitude at the two extremes. On the constructively negative side, he identified and focused on the top vital problems that America needs to address, and he passionately voiced a call to action to drill deep for their root causes to eliminate or substantially mitigate them. Now, on the positive extreme, he already has begun to outline a vision and strategy for reinventing America and its role in the world. His inauguration speech spoke to both extremes. He spoke of “the gathering clouds and raging storms,” and of optimism that “our minds are no less inventive than before,” and declared “the state of our economy calls for action, bold and swift.”

America’s Amplitude Must Be Huge

As I have asserted in prior writings, the “box” is not just a metaphor, it is real—a low amplitude. Remarkable leaders don’t just think out of the box, they lead the entire organization out of the box. In this case, the “organization” is America.

All of America must up its Amplitude to help Barack Obama and his administration see and solve the challenges of our country, and the world. As he proclaimed, “Starting today, we must pick ourselves up, dust ourselves off, and begin the work of remaking America.”

Barack, may breakthrough be with you.

Jim Bandrowski

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