Innovation Amplitude: Succeed Even in this Tough Economy

Why do some companies consistently outperform their competitors? It’s because they innovate and execute better than the rest. Peter Drucker once said, “The enterprise that does not innovate inevitably ages and declines. And in a period of rapid change such as the present, the decline will be fast.” Poignant in past times, and even more imperative today amid today’s brutal economy and hyper-competitive markets.

What is the secret of these master innovators such as Apple, GE, HP, P&G, and Virgin? Fifteen years of research studying remarkable leaders and innovative organizations has revealed to me it is one thing. They have much greater Amplitude. In mathematics, Amplitude is the height and depth of a wave, which generates its intensity. In the X-Games, judges and spectators often use the term Amplitude to describe the heights of the jumps of skiers, snowboarders, BMX bikers, and skateboarders, as in “Boy did he get some amplitude!.”

What I discovered is that remarkable leaders and organizations have immense Intellectual Amplitude as well as enormous Emotional Amplitude. They apply them by:

1.        Digging deep with intellect and compassion to identify and excavate unmet market needs ahead of competitors (negative Amplitude)

2.        Leaping high with ingenuity and passion to develop imaginative solutions (positive Amplitude)—whether they be products, services, or other advances

3.        Completing the process by testing and selecting the best concepts to implement, and marketing them with the same innovative zeal as they employed creating them.

The sum total of this process is an organization’s Innovation Amplitude. And it can be measured, understood, and with this knowledge, increased. I have presented this concept to over 10,000 CEOs and managers around the globe and have received 99.9% confirmation that it’s the real deal.

What about the non-innovators? People and entire companies are sometimes accused of “thinking inside the box.” Well, the box is not just a metaphor. I claim it is real: a low Amplitude. So the challenge is to lead your entire organization out of the box by increasing its Innovation Amplitude.

Innovation is change for the better. Change management expert Rosabeth Moss Kanter stated: “Mindless habitual behavior is the enemy of innovation.” British politician Harold Wilson put it even more strongly: “He who rejects change is the architect of decay.”

Some today contend the USA is losing its competitive edge. Competitive strategy expert Michael Porter says, “Innovation is the central issue in economic prosperity.” In this age of innovation, we all need to work together to do two things:

1. Discover America’s inner strength

2. increase America’s Amplitude.

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